Head of Marketing

 

 

 

 

 

 

• Thrive in fast paced, innovative and entrepreneurial environments?

• Want to be part of a journey of significant growth, transformation and change?

• Keen to contribute to leading-edge marketplace payment services & solutions?

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PromisePay is an Australian-based payment services company transforming marketplace and platform payments in Australia and the USA. Our customers are some of the largest brand-name marketplaces globally who turn to PromisePay to offer their buyers and sellers a trusted and seamless payments experience.

 

PromisePay is dedicated to building the internet’s most powerful payments engine, game-changing the payments industry, and reinventing e-commerce across the planet.

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ROLE & RESPONSIBILITIES

Due to organisational growth, the role of Head of Marketing has been created, based in Melbourne reporting to the COO.

Key responsibilities include:

• Create, design and implement comprehensive marketing, brand and communication strategies to create awareness of the company’s products and business activities.

• Assist PromisePay customers to plan and execute campaigns to drive conversion and adoption of their payment platforms, and develop strategies to attract new customers.

• Undertake in-depth competitor analysis, understand current and potential customers and continually strategise and improve on initiatives and plans to further engage and persuade the marketplace.

• Undertake pipeline analysis, monitoring new user interface with our site, documentation, and dashboard ensuring best practice experience and customer conversion in line with organisational objectives and growth targets.

• Drive customer activation by through strategy creation and implementation, data analytics and PR/Comms.

• Create, develop and execute a diverse range of marketing strategies including website, social media, search, paid advertising, content marketing, PR/media, and/or events.

• Control budgets and allocate resources amongst projects.

• Write, develop and implement marketing strategies to attract CEO’s, C-suite, and key stakeholders/decision makers in enterprise organisations (including, but not limited to developers and finance staff) ensuring technical terminology is translated to mixed audiences using a range of mediums.

• Assist in the planning and execution of product launches, country launches and new feature launches, globally in line with organisational objectives and growth.

• Create, manage and coordinate, as requested, tactical communications including but not limited to the sales collateral, blog posts and high-level organisational messaging.

• Undertake marketplace research and work collaboratively with Sales to further design, develop and tailor PromisePay positioning within the marketplace.

• Develop automation and trigger-based campaigns to support PromisePay customers move end users through pipeline ensuring efficient & effective outcomes.

• Develop and execute creative conversion campaigns and new marketing campaigns in collaboration with CXO, Product and Sales teams.

• Coordinate product launches.

• Write marketing materials for internal use and client purposes.

• Supervise the department and provide guidance and feedback to other marketing professionals.

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REQUIREMENTS

• Prior experience in a similar Head of Marketing role, or an experienced Marketing Manager ready to take the next step.

• Relevant tertiary qualifications in marketing / communications.

• Previous experience working in SaaS, technology, banking or similar environment, with experience in the payments sector being highly desirable.

• Ability to take a hands on approach and make things happen.

• Demonstrated ability to compose, write, create & design written materials for internal & external use.

• Proven experience in digital marketing, product marketing, and/or product management.

• Highly developed written and verbal communication skills, including the ability to present to diverse audiences across a range of technical expertise and seniority.

• Proven technical marketer who is up to speed with current and online marketing techniques and best practices.

• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.)

• Proficiency in content management systems.

• Ability to build and maintain relationships and work in a collaborative, cross-team manner.

• Demonstrated analytical thinking adept at establishing and working to data measurement including A/B split testing, cohort analysis and statistical significance, and driving exponential growth.

• Demonstrated willingness to contribute to and adapt as PromisePay continues to grow within the marketplace.

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If you are outcomes-focused with the ability to work to high levels of autonomy, accountability and self-motivation combined with demonstrated experience and competencies as outlined above, express your interest here.

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PromisePay is an equal opportunity employer and offers competitive salary packages.

 

Some interstate and international travel may be required in this position.

 

Please note that applicants must have the permanent legal right to work in Australia. Any offer of employment at PromisePay will be subject to satisfactory pre-employment checks.

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Please note applicants must have permanent legal rights to work in Australia.  No Relocation or Visa support is offered for this role.